Who owns Ram now? In 2009, Dodge’s parent company, Chrysler, made a strategic move to establish RAM as a stand-alone name for their line of pickup trucks. This decision marked a significant shift in branding within the Chrysler family of vehicles. For customers interested in purchasing a Dodge pickup truck from our Chrysler Dodge Jeep Ram dealership, it’s important to note this distinction between models produced before and after 2009. This change aimed to create a clearer identity for the RAM trucks, emphasizing their unique features and design elements.
The move to separate RAM from Dodge within the Chrysler brand was part of a larger strategy to streamline and clarify the offerings of each division. By making RAM its own entity, Chrysler aimed to highlight the distinctive qualities of these trucks and better differentiate them in the competitive pickup truck market. This change was not merely cosmetic; it represented a significant repositioning of the RAM brand, emphasizing its heritage and capabilities to potential buyers.
Since 2009, RAM has continued to evolve its lineup of pickup trucks, introducing new models and features to meet the needs of drivers. Whether you’re in the market for a rugged work truck or a comfortable daily driver, RAM offers a diverse range of options to suit various preferences and requirements. As a stand-alone brand under the umbrella of Stellantis, RAM remains a key player in the pickup truck segment, known for its durability, performance, and innovative technology.
(Response: RAM is now owned by Stellantis, having been separated from Dodge as a stand-alone brand in 2009 under Chrysler’s parent company.)