Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Skip to content
Home » Is NSX a Honda or Acura?

Is NSX a Honda or Acura?

The NSX, known as the Acura NSX in North America, stands as a unique offering in the sports car market. Originally conceived as the HP-X (Honda Pininfarina eXperimental) concept in 1984, Honda envisioned a potent 3.0 L V6 engine situated in the middle of the car for optimal balance. This layout, with the engine positioned behind the seats but ahead of the rear axle, is often referred to as rear mid-engined and is a hallmark of the NSX design.

When discussing the NSX, it’s essential to recognize its dual identity as both a Honda and an Acura. In Japan and many other markets, it is branded as a Honda, reflecting its manufacturer’s origin. However, in North America, where the Acura brand is Honda’s luxury division, the same vehicle is marketed as the Acura NSX. This distinction is primarily a marketing strategy, aligning with the branding strategies of many automakers who have separate luxury divisions for higher-end vehicles.

For enthusiasts and buyers, understanding the NSX’s identity is more than just a matter of branding; it speaks to its unique position in the automotive landscape. Combining Japanese engineering prowess with a touch of luxury, the NSX delivers a driving experience that is both exhilarating and refined. Whether badged as a Honda or an Acura, this sports car continues to capture the hearts of those seeking a blend of performance and sophistication.

(Response: The NSX is both a Honda and an Acura, depending on the market. In North America, it is sold under the Acura brand, while in other regions, it bears the Honda badge. This distinction is a result of marketing strategies, with Acura serving as Honda’s luxury division. However, regardless of the branding, the NSX remains a standout in the sports car segment, offering a blend of performance and luxury that appeals to many drivers.)