If you’ve been wondering about the branding evolution of Ram trucks, you’re not alone. The distinction between Dodge RAM and RAM trucks can be a bit puzzling, especially for those who have followed the company’s journey over the years. Prior to 2009, trucks from this manufacturer were known as Dodge RAM. However, since 2009, things have changed. The trucks are now simply referred to as RAM trucks, with the Dodge branding removed from the name.
This shift in naming is not indicative of a change in ownership or a split within the company. It’s important to note that both pre-2009 Dodge RAM trucks and post-2009 RAM trucks are products of the same company. The primary difference lies in the branding strategy. Dodge has chosen to maintain the Dodge branding for their SUVs, minivans, and cars, while their line of pickups is now marketed under the RAM brand. This distinction was made to create a clearer separation between the company’s different vehicle offerings.
For those who are accustomed to referring to these trucks as Dodge RAM, the transition to simply calling them RAM trucks can take some getting used to. However, the essence of these vehicles remains the same, with a focus on durability, power, and capability that has made them popular among truck enthusiasts. Whether you’re driving a pre-2009 Dodge RAM or a post-2009 RAM truck, you’re still experiencing the quality craftsmanship and performance that this manufacturer is known for.
(Response: Yes, post-2009 pickups from the company are only referred to as RAM trucks, distinct from the Dodge RAM trucks produced before 2009. This change in branding strategy was implemented to separate the company’s pickups from its other vehicle offerings, which continue to carry the Dodge branding.)