In 2009, Dodge’s parent company, Chrysler, embarked on a strategic move that altered the landscape of automotive branding: they transformed RAM into a standalone marque. Prior to this decision, RAM had been a prominent line of trucks under the Dodge umbrella. This shift aimed to carve RAM its own identity distinct from Dodge’s broader portfolio. However, despite this rebranding, both Dodge and RAM continue to be under the ownership of the Chrysler group.
The Chrysler group, in turn, is part of a larger automotive conglomerate known as Stellantis. Stellantis oversees a diverse array of brands, encompassing a significant portion of the global automotive market. Through its subsidiaries like Chrysler, it exerts control over brands such as Dodge and RAM. This hierarchical structure enables Stellantis to streamline operations, leverage synergies, and maintain a cohesive corporate strategy across its various subsidiaries and brands.
While RAM now operates as an independent marque, its roots within the Chrysler group underscore the interconnectedness of automotive industry players. Despite having its own distinct branding and marketing strategies, RAM remains part of a larger corporate ecosystem. The evolution of RAM from a product line under Dodge to a standalone entity reflects the dynamic nature of brand management and corporate strategy within the automotive sector. Ultimately, RAM, along with Dodge and other subsidiaries, contributes to the diverse portfolio and market presence of Stellantis.
(Response: RAM is owned by the Chrysler group, which is itself a subsidiary of Stellantis.)