RAM trucks have a unique history within the automotive world. Back in 2009, Chrysler, the parent company of Dodge, made a significant decision. They chose to separate RAM as its own distinct brand for their lineup of pickup trucks. This move marked a shift in how these trucks were branded and marketed. So, when you’re browsing through options at a Chrysler Dodge Jeep Ram dealership, it’s important to note this distinction. Anything made before 2009 is considered under the Dodge brand, while those produced after 2009 proudly carry the RAM badge.
For those unfamiliar with the automotive industry, this change might seem subtle. However, for enthusiasts and buyers, it represents a pivotal moment. It wasn’t just a change in name; it signified a new era for these powerful trucks. The decision to create RAM as a standalone brand came with a fresh approach to design, marketing, and branding. This move aimed to give these trucks a unique identity, separate from the rest of the Chrysler lineup.
So, when you step into a dealership and ask about RAM trucks, you’re inquiring about a distinct breed of pickups that have their own story. Whether you’re looking for a rugged workhorse or a comfortable daily driver, understanding this history adds a layer of appreciation for these vehicles. Next time you’re considering a RAM truck, remember its roots and how it stands out among the offerings in the market.
(Response: RAM trucks are not made by Ford. They are a separate brand created by Chrysler, Dodge’s parent company, in 2009.)