In the realm of American automotive giants, the relationship between Dodge and RAM trucks often raises questions about ownership. The story goes back to 2009 when a significant shift occurred in Chrysler’s branding strategy. This marked the moment when Dodge’s parent company, Chrysler, made the strategic decision to transform RAM into its own distinct brand, separate from Dodge. It was a move aimed at giving RAM trucks a unique identity and spotlight within the Chrysler family.
However, the ownership structure remains intertwined. While RAM operates as its own marque, it’s essential to note that both Dodge and RAM are under the Chrysler umbrella. This means that despite being separate entities in terms of branding and marketing, both Dodge and RAM fall under the larger Chrysler group. To clarify further, the Chrysler group itself is a subsidiary of Stellantis, a global automotive powerhouse resulting from the merger of Fiat Chrysler Automobiles (FCA) and PSA Group.
This corporate arrangement allows both Dodge and RAM to maintain their individual identities and focus areas within the broader Stellantis portfolio. So, in answer to the question, “Is RAM trucks owned by Dodge?” the clear response is no. RAM trucks are not owned by Dodge. However, both brands are part of the Chrysler group, which in turn is a subsidiary of Stellantis. This distinction highlights the strategic branding decisions made by Chrysler to give RAM its own space in the competitive truck market while keeping it within the larger Stellantis family.
(Response: No, RAM trucks are not owned by Dodge. Both Dodge and RAM are under the Chrysler group, a subsidiary of Stellantis.)