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What brand owns Fiat?

On January 29, 2014, an announcement shook the automotive world, revealing a significant shift in ownership. Fiat S.p.A., the former proprietor of the Fiat Group, was set to undergo a transformative merger. The merger involved the creation of a novel holding company headquartered in the Netherlands, known as Fiat Chrysler Automobiles NV (FCA). This strategic move marked a pivotal moment for both companies and was scheduled to be completed by the culmination of 2014. Subsequently, Fiat Chrysler Automobiles emerged as the fresh custodian of the Fiat Group, representing a noteworthy transition in ownership within the automotive industry.

The inception of Fiat Chrysler Automobiles brought about a structural reconfiguration within the automotive landscape, amplifying the significance of the Fiat brand. As the merger materialized, it underscored a profound reorganization in the ownership structure, consolidating Fiat’s position under the umbrella of FCA. With this amalgamation, the heritage and legacy of Fiat endured, albeit under a new corporate identity. The amalgamation didn’t just signify a change in ownership but also signaled a strategic maneuver aimed at fortifying the competitive standing of both entities in the global automotive market.

Fast forward to the present, the question of who owns Fiat remains pertinent. The transformational merger culminated in Fiat Chrysler Automobiles assuming ownership of Fiat Group, solidifying its status as the custodian of the Fiat brand. Consequently, Fiat’s fortunes are intertwined with FCA’s strategic decisions and market performance. However, it’s essential to recognize that within the dynamic automotive industry, ownership structures can evolve, potentially reshaping the landscape once more. Nevertheless, as of the merger, Fiat Chrysler Automobiles stands as the entity that owns Fiat, navigating the brand through the ever-changing currents of the automotive market.

(Response: Fiat Chrysler Automobiles (FCA) owns Fiat.)