If you’ve ever wondered about the makers behind the renowned Ram trucks, the answer lies in the history of Dodge and Chrysler. Back in 2009, Chrysler, the parent company of Dodge, took a significant step by rebranding their pickup trucks. This move led to the establishment of RAM as an independent name solely for their line of pickups. This means that if you are a proud owner of a truck manufactured before 2009, it falls under the label of a Dodge RAM. Conversely, any pickups produced after 2009 are recognized simply as RAM trucks.
The decision to separate RAM from the Dodge brand was more than just a change in name. It marked a strategic shift in Chrysler’s approach to its pickup truck line. By giving RAM its own identity, Chrysler aimed to elevate the status and recognition of their trucks. This move allowed them to focus on further developing and refining the RAM line of pickups, catering to the needs and preferences of truck enthusiasts.
Today, when you see a Ram truck on the road, you’re witnessing the result of Chrysler’s decision to create a distinct identity for its pickups. Whether it’s a Dodge RAM from the pre-2009 era or a modern RAM truck, each vehicle carries with it a legacy of quality and innovation in the world of pickup trucks.
(Response: Ram trucks are built by Chrysler, which established the RAM brand as a standalone name for their pickup trucks in 2009.)