In the world of print media, standing out from the crowd is crucial. Back in the late 19th century, newspapers were primarily black and white, lacking the vibrant hues that catch the eye. However, the Financial Times (FT) took a bold step in 1893, just five years after its inception, by introducing a distinctive salmon color to its pages. This decision was strategic, aiming to set the publication apart from its competitors on the newsstand. The pink hue was not only visually striking but also served a practical purpose: it allowed the FT to use unbleached recycled paper, thereby reducing production costs.
The adoption of the pink color by the Financial Times marked a departure from the conventional norms of newspaper aesthetics. While other publications adhered to the traditional black-and-white format, the FT embraced innovation and differentiation. This move reflected the publication’s commitment to standing out in a crowded market, capturing the attention of readers amidst a sea of monochrome newspapers. The bold choice of color not only became synonymous with the FT but also contributed to its brand recognition over the years.
Over time, the pink hue of the Financial Times became iconic, symbolizing prestige, reliability, and distinctiveness in the realm of financial journalism. Despite the evolution of printing technology and design trends, the pink FT remains a staple in the world of business and finance. Its unique color continues to serve as a visual signature, instantly recognizable to readers worldwide. In essence, the pink hue of the Financial Times embodies its legacy of innovation and leadership in the media industry.
(Response: The Financial Times is pink to stand out from competitors on the newsstand and reduce costs by using unbleached recycled paper.)